How to do your branding homework

It can be tempting when you’re getting started to google “cheap logo design” and settle for the best quote you can find. But a brand is so much more than a logo. It’s your business’ identity and helps inform how your target audience perceives you and connects with you. If you’re trying to brand or rebrand on a tight budget, try the following 5 steps to do your branding homework.

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Tahnee SandersComment
35 Lessons I've Learned So Far

This year, for the first time, I forgot how old I was. I’m 35 today, but if you asked me one week ago I would have put money on turning 34. (Definitely lost that bet with my husband.) In my 20s, 35 seemed like such a significant age, and dare I say it… “old”. But now I’m here, it doesn’t feel “scary”, or “significant” or “old”... it just feels damn good! In no logical order whatsoever, here’s 35 lessons I’ve learned in life thus far. 

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Tahnee Sanders Comment
The low-cost market research you need

You’ve no doubt heard how important “market research” is. But how do you go about gathering that data when you can’t afford to pay for it? Marketing “gurus” will tell you you’re doomed for failure without a gazillion-page market analysis. But in the real world, us small business owners don’t have an extra few thousand dollars laying around, so let’s talk about some low-cost ways you can gather similar, useful information.

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Tahnee Sanders
How do clients find out about you?

How often do you ask a new client how they found out about you? It’s really helpful information to gather when it comes to determining which of your marketing strategies are paying off. I want to tell you a quick story about my recent experience asking this question… it involved cake!

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Tahnee Sanders
Is there a market for your big idea?

So you’ve found a niche in a market and you’re thinking there’s a business opportunity in there that you want to pursue.... Before you get too carried away there’s one more BIG question I need you to answer. Is there a market in the niche? Let me explain a bit more.

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Tahnee SandersComment
It's never too early to ask for help

How far along with my business idea do I need to be before I ask for help?” EXCELLENT question. And the short answer is: the sooner you ask for help the more efficient you’ll be in testing your idea and deciding whether or not you should pursue it further. Here’s a great example.

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Tahnee Sanders
Start small and local. Here's why.

When starting or running a predominantly online business, it’s common to spend a lot of time and energy focused on how you can attract as many people as possible to your brand. You think “The world is my oyster filled with potential clients and customers!”. And to some extent it is. But here’s a reality check.

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Tahnee Sanders
All About Social Media Management

You used to post to your social accounts EVERY.DAY! And then it became a few times a week, and then a couple of times a week and now… you’re desperate to outsource it because you’re drowning trying to do “all the things”. Before you go any further you need to read this!

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Tahnee SandersComment
Business is about more than passion

This is not going to be a popular opinion… But I’m going to share it anyway, because it’s a truth I’m glad I came to terms with before starting The Strategy Studio. When it comes to starting and running a successful business, it’s not enough to indulge your passion. There, I said it. And now I’m going to explain.

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Tahnee Sanders
Why excluding people is important

Who are you trying to exclude? Often when working on our marketing strategies and growing our businesses we spend a lot of time focussed on attracting our ideal client. Who are we trying to draw in? Whose attention are we chasing? How are we going to engage with the type of people willing to spend money on our products and/or services? Equally important to focussing on who you ARE trying to attract is a consideration of who (or what) you DON’T want to attract.

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Tahnee Sanders
What to say when you're out of words (and photos)

Having one of those days (or weeks) where you feel like you’ve got nothing to say and no pictures worth sharing on your social channels? An easy quick tip is to take a look at your Instagram insights and see what content your audience has been responding too most of late. If there’s no patterns that stand out, here are some other ideas to kick-start your social media slump.

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Tahnee Sanders